Press Release

JRE Signs Up to Represent Turkey’s Mega Mixed-Use Development Lifestyle City

Ambitious Project Holds Out New Opportunities in Buoyant Investment Landscape


Just Real Estate (JRE), Qatar’s leading property service provider, has boosted its already significant Turkish portfolio by signing to represent the new mega mixed-use development Lifestyle City being built within striking distance of Istanbul and the popular Bosphorus coast.

The signing comes as the appeal of the Turkish property investment landscape continues unabated despite the COVID pandemic.


“This is an exciting opportunity to get in on the ground floor of one of the most ambitious projects ever to come to fruition in Turkey,” said JRE Chairman, Eng. Nasser Hassan Al Ansari. “The Turkish real estate sector is holding up well with the official Anadolu Agency reporting that in the first half of this year over a million properties were sold in the country with almost two thirds being residential. And with low interest rate being offered on many properties which are in high rental demand from resurgent domestic tourism industry and an international tourism sector set for a rapid rebound, the prospects for attractive and sustained yields are high.”


The new lifestyle city will comprise a range of superb architecturally designed homes supported by a mixed-use community which also features offices, a five-star contemporary hotel, shopping centre and a distinctive shopping avenue which will house some of the world’s and the region’s leading brands. The city will be dotted with swimming pools, entertainment venues, communal squares and gardens, hiking trails and all within 15 minutes’ drive from the international airport and close to all the main universities, performance, and arts centres as well as sports halls. Restaurants and cafes will infuse the project’s lifestyle transforming it into a must-visit culinary destination.


Design of the urban renewal city has taken a heightened approach to environmental concern and reflects a desire to encompass all family lifestyle needs with a kindergarten, movie and concert hall, easy access to the metro and ground-breaking transport connectivity. “This will be the first neighbourhood in Turkey to benefit from an air-rail line which will connect the project to the city’s main transport arteries,” explained Al Ansari. “This is a project which will redefine Turkish living lifestyles.”


A wide range of both high and low-rise apartments will all feature allocated closed and private parking, 24/7 security and with a choice of scenic views, terraces, and gardens. The interior layouts are built around modern architectural design with the highest quality of construction finishes, exclusive services, and built-in advanced technology infrastructure.